Brief
Design a forever product focused on electric vehicles and the user experience around them. The product has to be cherished and/or durable enough to last forever.
Rowe family
Personal information:
35-year-old parents, office jobs, live in the city with two children
Personality/hobbies:
Love discovering new places, don’t like typical tourist locations, outdoor enthusiasts, nature lovers, seeking adventure, taking time out of the city and their weekly routine. Love camping. Enjoy nature but also like the comfort and amenities of modern living.
Shopping habits:
Would rather buy premium than cheap (for the quality), like eco and renewable energy-based products. Appreciate simple and efficient design. Buy long-term products.
EV Issues
Car owned: Tesla X
E-car problems encountered: range anxiety.
Insight
As we shift from fossil fuels to electricity, the idea of portable energy will be a new aspect of this growing trend. In the proposal, Tata Elxsi should consider developing a sustainable, portable battery system, not just for cars but for our growing reliance on technology and electricity.
“(58%) said the biggest concern is that EVs have a shorter driving range.”
Mood board
Concept
Modular battery system to increase range of an EV and provide a portable power back for everyday use ever for trade or residential.
Refinement
sketch models
mock-up sketch model to determine ergonomics and dimensions as each battery pack would weigh Est 18kg so two handles allow two people to carry each pack.
